Elevate

Creative Direction / Design / Event Design

Elevate is a brand I developed from the ground up to represent Centria’s enhanced practicum program. I led creative direction around naming, brand development, and crafted a compelling campaign to introduce it to the world. I art directed a photoshoot and launch video, designed a new page for the website and created a variety of swag, collateral and digital pieces around the brand. The brand was brought to life through a launch event I organized and designed called Elevate & Connect. This event served as the initial announcement of the program and a meaningful moment to engage both internal and external audiences.