ero Launch Social Content

Branding / Marketing

ero is a rewards app by EarnOS that allows users to earn points for connecting and engaging with the apps and services they already use every day. As an ongoing creative partner for EarnOS, I helped shape the brand's visual presence from pre-launch through post-launch growth.

Prior to launch, I collaborated closely with the marketing team to develop creative concepts and campaigns designed to build awareness, generate excitement, and educate potential users about the platform. This included social media graphics, motion design, product teasers, feature explainers, and launch-focused content that translated complex ideas into engaging, accessible visuals.

Following launch, my focus shifted toward user acquisition, product education, community engagement, and feature promotion. Alongside creating ongoing social and video content, I helped evolve the brand through the development of guidelines, design systems, and reusable creative assets that ensured a consistent experience across channels.